Facebook & Instagram Ads Management
Ads that turn into customers, not just clicks
I build, run and tune Facebook and Instagram ads for small businesses. One Meta ads specialist, working directly with you, focused on sales.
Boosting posts isn't an ad strategy
Most owners try the "Boost" button, spend a few hundred dollars, get likes and nothing else, and decide Facebook ads don't work. The platform works. The setup doesn't.
Wrong goal
Boosted posts are optimized for likes and reach. If you want calls, bookings or sales, the campaign has to be told that, and measured on it.
Wrong people
Broad audiences burn budget on people who will never buy. Good targeting starts from who your real customers are and where they are.
Set and forget
Ads wear out. Without someone watching results closely, costs creep up and the account slowly stops performing.
Everything it takes to make ads pay
- Strategy first: who buys from you, what they need to hear, and what a new customer is worth to you
- Campaigns built for results: leads, calls, bookings or sales, not likes
- Targeting by location, interests and look-alikes of your best customers
- Tracking set up properly, so every dollar can be traced to what it brought in
- Facebook and Instagram together, in feeds, stories and reels
- Constant adjustments: cut what doesn't work, put budget behind what does
- Landing pages that convert, because I build websites too
- Straight answers about what's working, from the person doing the work
I run these ads for my own business too
Besides client work, I own a dog training business. I run its Facebook ads myself, and they perform well. The approach I use on your account is the one I use with my own money.
From first text to running ads
Talk
Text me about your business, who your customers are and what a new one is worth to you.
Plan
I look at your market and any past ads, then propose the campaigns, audiences and budget to start with.
Launch
I build the campaigns, ads and tracking, and make sure the page people land on is ready to convert.
Improve
I keep adjusting based on real results, and you hear from me directly about what's working.
Common questions
How soon will I see results?
Ads start showing within a day or two of launch. The first few weeks are for learning what works: which audiences, offers and ads bring in customers at a price that makes sense. Most accounts settle into steady results after the first couple of months.
Do I need a new website first?
Not always. Ads need a page that turns clicks into calls or bookings. If yours already does that, we use it. If it doesn't, I build websites too, so the ads and the page are made to work together.
Can you run Google Ads too?
Yes. Facebook and Instagram reach people before they search; Google Ads catch them while they search. Many businesses do best with both. See Google Ads management.
Who will I actually work with?
Me. I'm one specialist, not a Meta ads agency with layers of account managers. You text me directly, and the person you talk to is the person running your ads.
Do you work with businesses outside the Bay Area?
Yes. I meet clients in person across the East Bay, and I run ads for businesses anywhere in the US remotely.
Also see: Google Ads management · websites · industries I work with
Ready to make your ads pay?
Text me what you sell and who buys it. I'll tell you honestly whether Facebook and Instagram ads make sense for you.
Text Me