Google Ads Management
Be the first business they call
When someone searches for what you sell, your ad should be the answer. I set up and run Google Ads that bring in calls and customers, not wasted clicks.
Most small-business Google Ads leak money
Google makes it easy to start spending and hard to spend well. These are the leaks I fix first.
Paying for the wrong searches
Broad keywords match searches that have nothing to do with your business. Every one of those clicks is money gone.
No idea what worked
Without call and form tracking, you can't tell which ads bring customers and which just bring clicks.
Clicks land on the wrong page
An ad that sends people to a slow or generic homepage loses them. The page has to match the search.
Search ads built around customers, not clicks
- Keyword research on what your customers actually type
- Search campaigns grouped by service, with ads written to match each search
- Negative keywords so you stop paying for searches that never buy
- Location targeting around the area you really serve
- Call and conversion tracking, so results are measured in customers
- Landing pages that convert, because I build websites too
- Constant adjustments to bids, keywords and ads
- Straight answers about what's working, from the person doing the work
From first text to running ads
Talk
Text me about your business, the services you want more of, and the area you serve.
Plan
I research the searches and competition in your market and propose the campaigns and budget to start with.
Launch
I build the campaigns and tracking, and make sure the pages people land on are ready to convert.
Improve
I keep cutting waste and moving budget to what brings customers, and you hear from me directly.
Common questions
How is Google Ads different from Facebook ads?
Google Ads show when someone is already searching for what you sell, so the intent is high. Facebook and Instagram ads reach people before they search. Many small businesses start with Google for ready-to-buy customers and add Facebook to build demand.
How soon will I see results?
Search ads can bring calls in the first days after launch. The first weeks are spent cutting searches that waste money and finding the keywords that actually bring customers, so cost per customer usually improves over the first couple of months.
Isn't SEO cheaper?
SEO costs nothing per click but takes months to build. Ads work now. The best plan is usually ads for customers today and local SEO for the long run. I do both, so they don't compete with each other.
Who will I actually work with?
Me. One specialist, no account managers. You text me directly, and the person you talk to is the person running your ads.
Also see: Facebook & Instagram ads · local SEO · websites
Want more calls from Google?
Text me what you sell and where. I'll tell you honestly what Google Ads could do for you.
Text Me